Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...
View articleMany brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...
View articleIn uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...
View articleKey findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
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