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    A framework for ensuring content creation is customer centric

    Content A framework for ensuring content creation is customer centric

    2w Yolanda Valery

    A framework for ensuring content creation is custo...

    30-second summary: Companies need to move from making statements about themselves if they want to stand a chance of getting audiences to engage with t...

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    Why marketing should begin with objectives, not tactics

    Strategies Why marketing should begin with objectives, not tactics

    3y Sean Brady

    Why marketing should begin with objectives, not ta...

    How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...

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