A framework for ensuring content creation is customer centric

Content A framework for ensuring content creation is customer centric

2w Yolanda Valery

A framework for ensuring content creation is custo...

30-second summary: Companies need to move from making statements about themselves if they want to stand a chance of getting audiences to engage with t...

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Why marketing should begin with objectives, not tactics

Strategies Why marketing should begin with objectives, not tactics

3y Sean Brady

Why marketing should begin with objectives, not ta...

How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...

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