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    Manage uncertainty: Using data to chart your course
    Data insights

    Manage uncertainty: Using data to chart your course

    4y Peter Maier

    Manage uncertainty: Using data to chart your cours...

    Peter Maier, President SAP Industries and Customer Advisory, on why companies must connect X-data (experience data, such as belief, emotion, and senti...

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    HubSpot partners with Supermetrics to enable automated multi-portal views
    Analytics

    HubSpot partners with Supermetrics to enable automated multi-portal views

    5y Barry Levine

    HubSpot partners with Supermetrics to enable autom...

    HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...

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    Measuring marketing data: What to look for and how to get started
    Analytics

    Measuring marketing data: What to look for and how to get started

    5y Charlie Braithwaite

    Measuring marketing data: What to look for and how...

    Tips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...

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    87% consumers use a second device while watching TV: How to connect marketing data
    Analytics

    87% consumers use a second device while watching TV: How to connect marketi...

    5y Emily Alford

    87% consumers use a second device while watching T...

    Consumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...

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    B2B data + AI hype: Q&A with Seismic's VP Data & Analytics
    Analytics

    B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

    5y Kimberly Collins

    B2B data + AI hype: Q&A with Seismic's VP Data...

    We sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...

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