close

Strategy

Innovation

Insights

Stats & Tools

    Unveiling Meta's contribution to top-of-funnel relative ROAS
    322023

    Unveiling Meta's contribution to top-of-funnel relative ROAS

    1y Jamie Bolton

    Unveiling Meta's contribution to top-of-funnel rel...

    According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

    View article
    Exploring the rise of top-of-funnel advertising in ecommerce for 2023
    322023

    Exploring the rise of top-of-funnel advertising in ecommerce for 2023

    1y Jamie Bolton

    Exploring the rise of top-of-funnel advertising in...

    Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

    View article
    The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric
    B2B

    The cash flow funnel: A new B2B marketing funnel that is customer and finan...

    1y Ty Heath and Benjamin Broomfie...

    The cash flow funnel: A new B2B marketing funnel t...

    Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

    View article
    Get the latest analysis and reports delivered to your inbox daily
    AI marketing and business growth
    AI & Automation

    AI marketing and business growth

    4y Idris Nagri

    AI marketing and business growth

    Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...

    View article
    How to generate more leads with your video marketing
    Video

    How to generate more leads with your video marketing

    5y Syed Balkhi

    How to generate more leads with your video marketi...

    Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

    View article