Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

1y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric
B2B

The cash flow funnel: A new B2B marketing funnel that is customer and finan...

2y Ty Heath and Benjamin Broomfie...

The cash flow funnel: A new B2B marketing funnel t...

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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AI marketing and business growth
AI & Automation

AI marketing and business growth

4y Ashley Schweigert

AI marketing and business growth

Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...

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How to generate more leads with your video marketing
Video

How to generate more leads with your video marketing

5y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

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