Balancing data privacy and marketing measurement: Navigating the evolving landscape
322023

Balancing data privacy and marketing measurement: Navigating the evolving l...

1y Sanchari Sengupta (Team ClickZ...

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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Mastering the marketing mix through diversification
322023

Mastering the marketing mix through diversification

1y Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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Measuring marketing data: What to look for and how to get started
Analytics

Measuring marketing data: What to look for and how to get started

5y Charlie Braithwaite

Measuring marketing data: What to look for and how...

Tips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...

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Research: Actionable insights from data still marketing’s biggest challenge
Analytics

Research: Actionable insights from data still marketing’s biggest challenge

5y Kimberly Collins

Research: Actionable insights from data still mark...

New research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...

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