It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

3m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Understand consumers: The link between neuroscience and marketing strategy

Analytics Understand consumers: The link between neuroscience and marketing strategy

2y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

Analyzing Customer Data Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

2y Bhavik Soni

Tech Talk with LoyaltyLion: How to find the best l...

Companies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...

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Key Insights: Marketing technology industry August snapshot and CMOs' plans

Digital Marketing Key Insights: Marketing technology industry August snapshot and CMOs' plans

2y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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AI marketing and business growth

AI & Automation AI marketing and business growth

2y Ashley Schweigert

AI marketing and business growth

Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...

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B2B turns to digital marketing in the wake of coronavirus outbreak

Digital Marketing B2B turns to digital marketing in the wake of coronavirus outbreak

3y Dan Gerstenfeld

B2B turns to digital marketing in the wake of coro...

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...

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"Marketing's new M.O." and the power of "data-driven creative"

Strategies "Marketing's new M.O." and the power of "data-driven creative"

3y Emily Alford

"Marketing's new M.O." and the power of "data-driv...

In a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...

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Using predictive modeling to plan your 2020 marketing strategy

Analytics Using predictive modeling to plan your 2020 marketing strategy

3y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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Martech management tools: Seven types of platforms critical to marketing success

Collaboration Martech management tools: Seven types of platforms critical to marketing success

3y Jonathan Brown

Martech management tools: Seven types of platforms...

Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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How does a multichannel marketing strategy improve revenue, retention, and conversion?

Digital Marketing How does a multichannel marketing strategy improve revenue, retention, and conversion?

3y Emily Alford

How does a multichannel marketing strategy improve...

Benefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Building customer relationships with strategic video marketing: Expert tips from our latest webinar

3y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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How Netflix uses big data to create content and enhance user experience

Analytics How Netflix uses big data to create content and enhance user experience

4y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

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Why marketing should begin with objectives, not tactics

Strategies Why marketing should begin with objectives, not tactics

4y Sean Brady

Why marketing should begin with objectives, not ta...

How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...

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Marketing planning goals: Past, present, and future

Leadership Marketing planning goals: Past, present, and future

4y Emily Alford

Marketing planning goals: Past, present, and futur...

Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game...

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B2B strategy for 2019: Four steps to get started

Strategies B2B strategy for 2019: Four steps to get started

4y Jess Rasmussen

B2B strategy for 2019: Four steps to get started

Looking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....

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What marketers can learn from the Amazon six page memo

Leadership What marketers can learn from the Amazon six page memo

4y Emily Alford

What marketers can learn from the Amazon six page ...

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...

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How to use chatbots as part of your marketing strategy

Chatbots How to use chatbots as part of your marketing strategy

4y Emily Alford

How to use chatbots as part of your marketing stra...

It's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...

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Agile marketing for large scale personalization

Digital Marketing Agile marketing for large scale personalization

4y Boris Toma

Agile marketing for large scale personalization

Taking advantage of the new possibilities enabled by digital requires organizations to engage in agile marketing. What it is, and how you can start. R...

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7 holiday marketing mistakes to avoid in 2018

Digital Marketing 7 holiday marketing mistakes to avoid in 2018

4y Akshatha Kamath

7 holiday marketing mistakes to avoid in 2018

Ecommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid. Read More...

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Why all the hype around AI in marketing?

AI & Automation Why all the hype around AI in marketing?

4y Kimberly Collins

Why all the hype around AI in marketing?

AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...

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Using AI to personalize your marketing strategy

AI & Automation Using AI to personalize your marketing strategy

4y Kimberly Collins

Using AI to personalize your marketing strategy

Consumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...

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Intro guide: Are you using the right marketing automation platform?

Automation Intro guide: Are you using the right marketing automation platform?

4y Jonathan Brown

Intro guide: Are you using the right marketing aut...

Making a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...

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Common mistakes to avoid when choosing an attribution model

Analytics Common mistakes to avoid when choosing an attribution model

4y Tereza Litsa

Common mistakes to avoid when choosing an attribut...

You’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...

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How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

4y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Disruptive MarTech ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

4y Clark Boyd

ClickZ enterprise SEO tools Buyers Guide: BrightEd...

Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search mark...

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You need quiet to plan strategy; here's how to get it

Insights You need quiet to plan strategy; here's how to get it

5y Ryan Phelan

You need quiet to plan strategy; here's how to get...

As I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...

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How to bring chatbots into your marketing strategy

Chatbots How to bring chatbots into your marketing strategy

5y Marcela De Vivo

How to bring chatbots into your marketing strategy

When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...

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