How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

6m Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

7m Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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The fruits of collaboration: how US retailers are monetizing their data

Acquisition The fruits of collaboration: how US retailers are monetizing their data

7m Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

8m Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

8m Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

8m Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

8m Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

12m Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

12m Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Automation Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

1y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Attribution Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

1y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Key Insights: Marketing technology industry August snapshot and CMOs' plans

Digital Marketing Key Insights: Marketing technology industry August snapshot and CMOs' plans

1y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

Disruptive MarTech Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

1y Andy Betts

Tech Talk with Talon.One: Managing your promotion ...

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerb...

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Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

Digital Marketing Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

1y Kamaljeet Kalsi

Key Insights: Top 12 Marketing technologies, budge...

The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "a...

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Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir

Digital Marketing Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir

1y Kamaljeet Kalsi

Key Insights: Global deal drills, marketers’ cheat...

Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

Digital Marketing Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

1y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

AI & Automation Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

1y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

Analytics Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

1y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

AI & Automation Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

2y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

Digital Advertising Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

2y Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Advertising Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

2y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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Nine brands innovating customer-centric retailing today

Digital Marketing Nine brands innovating customer-centric retailing today

2y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...

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Who are the most influential leaders in marketing technology?

Digital Leaders Who are the most influential leaders in marketing technology?

2y Mahir Prasad

Who are the most influential leaders in marketing ...

With the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing ...

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DTC brands are getting out-of-home (OOH) marketing wrong

Digital Advertising DTC brands are getting out-of-home (OOH) marketing wrong

2y James Heller

DTC brands are getting out-of-home (OOH) marketing...

In the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their ...

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Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

2y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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There’s no one-size-fits-all when it comes to deploying martech

Disruptive MarTech There’s no one-size-fits-all when it comes to deploying martech

2y Bruno Gralpois

There’s no one-size-fits-all when it comes to depl...

Marketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business ne...

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Augmented reality examples: 10 industries using AR to reshape business

AR & VR Augmented reality examples: 10 industries using AR to reshape business

2y Tripti Rai

Augmented reality examples: 10 industries using AR...

Augmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....

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