Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

3m Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

3m Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Marketing is every employee’s job (They just don’t always know it)

Advertising & Promotion Marketing is every employee’s job (They just don’t always know it)

4m Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

5m Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

7m Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

7m Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

7m Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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2021 digital marketing trends you need to know from 13 marketing experts

Content 2021 digital marketing trends you need to know from 13 marketing experts

7m Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

7m Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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The five latest Google Ads features and how to make the most of them

Digital Advertising The five latest Google Ads features and how to make the most of them

7m Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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How to create a seamless interactive voice experience

Disruptive MarTech How to create a seamless interactive voice experience

7m Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Analytics How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

7m Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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Giving your storytelling impact: it’s all in the delivery

Content Giving your storytelling impact: it’s all in the delivery

8m Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

8m Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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Which areas of tech grew the most during lockdown?

Digital Marketing Which areas of tech grew the most during lockdown?

8m Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

8m Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

8m Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

8m Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account

Data insights Why 2021 is the year of the account

8m Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How cloud offerings could transform business in the next decade

Analytics How cloud offerings could transform business in the next decade

8m Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Survey: Social media, marketing and the impact of the news

Digital Marketing Survey: Social media, marketing and the impact of the news

8m Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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Conversational data shifting consumer privacy discussion

Analytics Conversational data shifting consumer privacy discussion

8m Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

8m Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

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The secret to developing a healthy obsession with the customer

Content The secret to developing a healthy obsession with the customer

8m Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021

Content Elevating customer service in 2021

8m Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

8m Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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How marketers are embracing hyper-personalization in 2021

Content How marketers are embracing hyper-personalization in 2021

8m Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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