Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools.
In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.
Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions.
Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company.
At this year's Cannes Lions Festival of Creativity, technology was up front and center.
As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it.
A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.
ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova.
ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there!