Optimizing customer experience is critical to surviving in the age of digital Darwinism

Digital Transformation Optimizing customer experience is critical to surviving in the age of digital Darwinism

3y Jacqueline Dooley

Optimizing customer experience is critical to surv...

CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

5y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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What the future holds for AR and VR

AR & VR What the future holds for AR and VR

5y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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How dynamic creative adds another dimension to video ads

Video How dynamic creative adds another dimension to video ads

6y Mike O'Brien

How dynamic creative adds another dimension to vid...

Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....

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Merging of largest, smallest screens delivers exciting opportunities

Mobile Merging of largest, smallest screens delivers exciting opportunities

6y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories

Social Media Seventeen brands with stellar Snapchat Stories

6y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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The Digital Download: Ad blocking, online video, Facebook updates on the rise

Media The Digital Download: Ad blocking, online video, Facebook updates on the rise

6y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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10 tips for marketing success on LinkedIn

Asia 10 tips for marketing success on LinkedIn

6y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

Acquisition Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

6y Sophie Loras

Social media campaigns: fails and wins at Hong Kon...

Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...

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What personalization means for the travel industry

Data insights What personalization means for the travel industry

6y Mike O'Brien

What personalization means for the travel industry

All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

6y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

Media The Digital Download: Apple gets current, Google and billboards get futuristic

6y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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How can brick-and-mortar retailers deal with showrooming?

Ecommerce How can brick-and-mortar retailers deal with showrooming?

7y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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How was Snapchat's first Super Bowl?

Social Media How was Snapchat's first Super Bowl?

7y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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The digital download: Facebook's ad revenue up, while Twitter's management down

Media The digital download: Facebook's ad revenue up, while Twitter's management down

7y Yuyu Chen

The digital download: Facebook's ad revenue up, wh...

This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...

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