Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

View article
How M&M's mastered multilingualism for its milestone birthday
Strategies

How M&M's mastered multilingualism for its milestone birthday

8y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

View article
The Digital Download: Another volume of video vignettes
Media

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

View article
Get the latest analysis and reports delivered to your inbox daily
Tweets of the Week: Farewell, Don Draper and David Letterman
Social

Tweets of the Week: Farewell, Don Draper and David Letterman

9y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

View article
YouTube Stars Are Not Themselves When They're Hungry
Marketing

YouTube Stars Are Not Themselves When They're Hungry

9y Mike O'Brien

YouTube Stars Are Not Themselves When They're Hung...

For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...

View article
ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

View article
ClickZ’s Super Bowl XLVIII Ad Pregame Show
Marketing

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

View article
Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday
Marketing

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

10y Lisa Lacy

Yellow M&M’S Team Up With The Bachelor for #ManCan...

The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women...

View article