The three pillars of exceptional customer experiences across platforms
Digital transformation

The three pillars of exceptional customer experiences across platforms

2y Marissa Pick

The three pillars of exceptional customer experien...

Top B2B marketing expert and influencer, Marissa Pick on building strong customer experience and service strategies with people, processes, and techno...

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A martech roadmap is the key to successful business outcomes
Analytics

A martech roadmap is the key to successful business outcomes

3y Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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Key insights: Our pulse survey uncovers key marketing technology trends
Digital Marketing

Key insights: Our pulse survey uncovers key marketing technology trends

4y Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

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Questions to ask martech vendors about personalization [examples]
Digital Transformation

Questions to ask martech vendors about personalization [examples]

5y Kimberly Collins

Questions to ask martech vendors about personaliza...

How much do they invest in R&D? What type of organizational support do they give? Integrations, release documentation, scaling challenges, and more. R...

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Making sense of martech when brands use 28 vendors and counting
Disruptive MarTech

Making sense of martech when brands use 28 vendors and counting

5y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

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Martech stack + customer loyalty: What effect can tech have on retention?
Analytics

Martech stack + customer loyalty: What effect can tech have on retention?

5y Luke Richards

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

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Why using too many data management tools is bad for strategy
Analytics

Why using too many data management tools is bad for strategy

5y Emily Alford

Why using too many data management tools is bad fo...

Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...

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ClickZ Martech Awards 2019: About the awards and how to enter
Disruptive MarTech

ClickZ Martech Awards 2019: About the awards and how to enter

5y Kimberly Collins

ClickZ Martech Awards 2019: About the awards and h...

The ClickZ Martech Awards 2019 will take place in Tribeca, New York on March 21, hosted by Scott Brinker. Categories include best technology, best use...

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How to pick the core components of your MarTech stack
Disruptive MarTech

How to pick the core components of your MarTech stack

6y Jonathan Brown

How to pick the core components of your MarTech st...

It’s a given that an efficient MarTech stack is critical to every marketing organization—but the strategic deployment of that technology is all too of...

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