Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”
Automation

Key Insights: Real marketing automation scares and CMOs distrust the data “...

3y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Key Insights: Marketing technology industry August snapshot and CMOs' plans
Digital Marketing

Key Insights: Marketing technology industry August snapshot and CMOs' plans

4y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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McKinsey's insights on personalization and martech: New report
Analytics

McKinsey's insights on personalization and martech: New report

5y Luke Richards

McKinsey's insights on personalization and martech...

In "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...

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Why using too many data management tools is bad for strategy
Analytics

Why using too many data management tools is bad for strategy

5y Emily Alford

Why using too many data management tools is bad fo...

Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...

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