Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics.
Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter.
Toy giant makes sure sites like HotWheels.com, Barbie.com, and MonsterHigh.com support the deep integration advertisers want.