Seven questions agencies should be asking prospective clients
Acquisition

Seven questions agencies should be asking prospective clients

8y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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Five fantastic 'phygital' campaigns from this spring
Strategies

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram
Acquisition

Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nath...

8y Mike O'Brien

Throwback Thursday: It's all about "epic storytell...

In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...

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Five killer social media campaigns from 2016 (so far)
Social Media

Five killer social media campaigns from 2016 (so far)

8y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser
Strategies

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster
Agency Spotlight

I am the Walrus: spotlight on the agency's founder, Deacon Webster

8y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn
Marketing

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

9y Yuyu Chen

Tommee Tippee Turns Parenting Advice Into Baby Wip...

In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...

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Vodafone Gets Grannies Cooking on Facebook Using Smartphones
Social

Vodafone Gets Grannies Cooking on Facebook Using Smartphones

9y Mike O'Brien

Vodafone Gets Grannies Cooking on Facebook Using S...

Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...

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Mad Men Drives Coke’s Digital Consumption By 991%
Data insights

Mad Men Drives Coke’s Digital Consumption By 991%

9y Yuyu Chen

Mad Men Drives Coke’s Digital Consumption By 991%

The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...

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Digital Marketing People on the Move: April 2015 Roundup
Marketing

Digital Marketing People on the Move: April 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: April 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...

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Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram
Social

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

9y Mike O'Brien

Romanian KFC Campaign Taps UGC to Parody Rich Kids...

To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...

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Nikon Gives Cameras to Consumers With #IAmGenerationImage
Marketing

Nikon Gives Cameras to Consumers With #IAmGenerationImage

9y Mike O'Brien

Nikon Gives Cameras to Consumers With #IAmGenerati...

Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...

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Digital Marketing People on the Move: August 2014 Roundup
Marketing

Digital Marketing People on the Move: August 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: August 2014 ...

This is a roundup of new hires and promotions in the digital marketing industry during August. Read More...

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Digital Marketing People on the Move: July 2014 Roundup
Marketing

Digital Marketing People on the Move: July 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: July 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July. Read More...

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Coca-Cola's Opener App Gets Teens Excited About TV Ad
Asia

Coca-Cola's Opener App Gets Teens Excited About TV Ad

11y Adaline Lau

Coca-Cola's Opener App Gets Teens Excited About TV...

Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...

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Video: Latino Marketing Expert Maria Lopez-Knowles
Marketing

Video: Latino Marketing Expert Maria Lopez-Knowles

12y Kate Kaye

Video: Latino Marketing Expert Maria Lopez-Knowles

Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Read More...

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Chevy Picks Goodby and McCann for Global Creative Duties
Automotive

Chevy Picks Goodby and McCann for Global Creative Duties

12y Zachary Rodgers

Chevy Picks Goodby and McCann for Global Creative ...

New joint venture, Commonwealth, will be based in Detroit. Read More...

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Execs & Accounts: Cheil USA, AKQA, Mediabrands
Marketing

Execs & Accounts: Cheil USA, AKQA, Mediabrands

12y ClickZ News Staff

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Read More...

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Execs & Accounts: AKQA, Organic, Twitter
Marketing

Execs & Accounts: AKQA, Organic, Twitter

12y ClickZ News Staff

Execs & Accounts: AKQA, Organic, Twitter

AKQA adds 15 to media team, Organic creates chilling work for meth project. Read More...

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Agency Execs: R/GA, McCann, Two Bulls
Marketing

Agency Execs: R/GA, McCann, Two Bulls

12y ClickZ News Staff

Agency Execs: R/GA, McCann, Two Bulls

R/GA names Effik to grow media unit, McCann Erickson makes multiple hires. Read More...

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Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital
Social

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

13y Zachary Rodgers

Q&A: Kandace Hudspeth, McCann NY's New Head of Soc...

Rising interactive star makes leap to idea house. Read More...

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McCann Worldgroup Buys U.K. Interactive Shop AllofUs
Marketing

McCann Worldgroup Buys U.K. Interactive Shop AllofUs

13y Jack Marshall

McCann Worldgroup Buys U.K. Interactive Shop Allof...

Hopes the agency will support its efforts through both digital and offline channels. Read More...

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