In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleIn this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...
View article2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...
View articleDespite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleIn its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleThe last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...
View articleTo promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...
View articleNikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during August. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleLopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Read More...
View articleNew joint venture, Commonwealth, will be based in Detroit. Read More...
View articleCheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Read More...
View articleAKQA adds 15 to media team, Organic creates chilling work for meth project. Read More...
View articleR/GA names Effik to grow media unit, McCann Erickson makes multiple hires. Read More...
View articleRising interactive star makes leap to idea house. Read More...
View articleHopes the agency will support its efforts through both digital and offline channels. Read More...
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