How to not be fired as a CMO in the next three years

Strategy & Leadership How to not be fired as a CMO in the next three years

5y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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St. Patrick's Day reminds us that "the holidays" don't end in January

Strategy & Leadership St. Patrick's Day reminds us that "the holidays" don't end in January

6y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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What the future holds for AR and VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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How are brands using virtual reality in their marketing?

Emerging Technology How are brands using virtual reality in their marketing?

7y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

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18 best branded Instagram videos of 2016 (so far)

18 best branded Instagram videos of 2016 (so far)

8y Christopher Ratcliff

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...

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Google beats Apple to become world's most valuable brand [Study]

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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What makes Ben & Jerry's so good at social?

What makes Ben & Jerry's so good at social?

8y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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Stats of the week: Six Snapchat figures from Mary Meeker

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Three tips for becoming an experience-based brand

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

8y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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ClickZ cases the candidates: Social

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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How China's WeChat Wallet is going global

How China's WeChat Wallet is going global

8y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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How was Snapchat's first Super Bowl?

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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How WeChat Wallet has kept QR codes alive in China

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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How brands are celebrating the Chinese New Year in China

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

8y Mike O'Brien

Throwback Thursday: Acura's Leila Cesario reminisc...

With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...

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What 50 years of Super Bowl advertising has taught us

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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Do brands need Super Bowl ads anymore?

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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Ad fraud continues to cost brands billions

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Then and now: the evolution of branding

Then and now: the evolution of branding

8y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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How native apps complement China's retail experience

How native apps complement China's retail experience

8y Elisa Harca

How native apps complement China's retail experien...

When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...

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Ads of the month: Asia style! Localizing in Wonderfilled ways

Ads of the month: Asia style! Localizing in Wonderfilled ways

8y Sophie Loras

Ads of the month: Asia style! Localizing in Wonder...

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...

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How to come back from venomous virality

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Tweets of the week: from #AllDayBreakfast to #GreenPoop

Tweets of the week: from #AllDayBreakfast to #GreenPoop

8y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

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