Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.
Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media marketers.
Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recalls ... read more
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.