Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the opportunity to do some visible multichannel marketing. The question is, do the pros outweigh the cons?
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-only days?
When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience.
We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets.
Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout.
Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts.
Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform.
Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes.
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity?