ComScore/Facebook study measures amplification ratio of top brands. Read More...
View articleDigital gifts are as fun as real Happy Meal toys for kids, says agency. Read More...
View articleMillward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...
View articleLocal media firm launches division with three dedicated mobile salespeople. Read More...
View articleMcDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Read More...
View articleQuick-serve chains spread the green via #GooDDLuck and #Shamrocked. Read More...
View articleSocial media can take on a bigger business role beyond creating marketing buzz. Read More...
View articleWhile social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Read More...
View articleMcDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...
View articleCoke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...
View articleFast-food brand runs Promoted Trend while citing last year's success. Read More...
View articleLocation-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Read More...
View articleA move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Read More...
View articleFoursquare and Twitter plays lead way. Read More...
View articleCompanies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more p...
View articleFuses mobile with out-of-home for innovative mobile coupon campaign. Read More...
View articleAs McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. ...
View articleQuick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Read More...
View articleWith Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Read More...
View articleFirms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Read More...
View articleWith more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...
View articleWhat is the return on creating and strengthening a relationship and over what period do you measure it? Read More...
View articleA case of real-time optimization for Twitter that goes beyond "top 10" lists. Read More...
View articleMcDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Read More...
View articleHow Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...
View articleThe quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw n...
View article