The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic capabilities.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.