Fospha as TikTok’s New Measurement Partner
Analytics

Fospha as TikTok’s New Measurement Partner

4m Fospha Team

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...

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Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

6m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

7m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it
Data

iOS 14 is not your biggest measurement challenge… but it might have just ex...

3y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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The growing culture of marketing experimentation
Actionable Analysis

The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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LinkedIn report: Many marketers are measuring ROI wrong
Digital Marketing

LinkedIn report: Many marketers are measuring ROI wrong

5y Barry Levine

LinkedIn report: Many marketers are measuring ROI ...

Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...

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Measurement & attribution microclass: Free course with Facebook and Fospha
Digital Marketing

Measurement & attribution microclass: Free course with Facebook and Fos...

5y Kimberly Collins

Measurement & attribution microclass: Free cou...

Together with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...

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"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough
Analytics

"Data complexity" is one of the biggest challenges for marketers right now,...

5y Emily Alford

"Data complexity" is one of the biggest challenges...

In a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....

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Super Bowl ads cost millions of dollars. Are they worth it?
Digital Advertising

Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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What does the future hold for influencer marketing?
Social & Community

What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Data in martech: How to better measure, attribute, and manage it
Analytics

Data in martech: How to better measure, attribute, and manage it

5y Kimberly Collins

Data in martech: How to better measure, attribute,...

How do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda
Analytics

Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

6y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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How AI in email marketing generated millions in revenue for these brands
AI & Automation

How AI in email marketing generated millions in revenue for these brands

6y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Social media marketing is evolving, here's how to keep up
Digital Marketing

Social media marketing is evolving, here's how to keep up

6y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

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Location and lenses: What does the future look like for Snapchat?
Social & Community

Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing

Looking back on 2017: ClickZ's most popular articles from January, February...

6y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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6 changes in marketing measurement that will impact 2018
Analytics

6 changes in marketing measurement that will impact 2018

6y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers
Leadership

Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO T...

6y Jenna Sereni

Empathy, transparency and the omni-channel custome...

Amazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...

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What makes a great digital marketing and analytics shop
Educating leadership

What makes a great digital marketing and analytics shop

6y Adam Singer

What makes a great digital marketing and analytics...

As a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...

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Why do you need a content marketing platform?
Content

Why do you need a content marketing platform?

7y Tereza Litsa

Why do you need a content marketing platform?

With the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...

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Breaking down silos with the metrics that matter
Analytics

Breaking down silos with the metrics that matter

7y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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Seeing the trees for the forest with paid social
Social & Community

Seeing the trees for the forest with paid social

7y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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6 ways to increase your conversion rate using behavioral data
Analytics

6 ways to increase your conversion rate using behavioral data

7y Mike O'Brien

6 ways to increase your conversion rate using beha...

SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...

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What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

7y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

7y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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The 5 marketing trends top brands are tracking for 2017
Insights

The 5 marketing trends top brands are tracking for 2017

7y Nick Gregg

The 5 marketing trends top brands are tracking for...

As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts. Read Mor...

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