The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Email and social media are two efficient channels to assess your customer satisfaction.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.