Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Email and social media are two efficient channels to assess your customer satisfaction.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.