Marketing and Sales to Merge in 3 Years
Ad Industry Metrics

Marketing and Sales to Merge in 3 Years

9y Emily Alford

Marketing and Sales to Merge in 3 Years

A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...

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Demystifying Causality for Marketers
Data insights

Demystifying Causality for Marketers

9y Ben Plomion

Demystifying Causality for Marketers

What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...

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How Kraft Harnessed Data to Transform Marketing
Data insights

How Kraft Harnessed Data to Transform Marketing

9y Melanie White

How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...

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The Internet of Things Could Wreak Havoc on Industry Standards
Data insights

The Internet of Things Could Wreak Havoc on Industry Standards

9y Emily Alford

The Internet of Things Could Wreak Havoc on Indust...

The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...

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Revenue Jump Reflects Facebook's Mobile Mojo
Social

Revenue Jump Reflects Facebook's Mobile Mojo

9y Susan Kuchinskas

Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...

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4 Steps to Measuring What Matters Most
Actionable Analysis

4 Steps to Measuring What Matters Most

9y Adam Singer

4 Steps to Measuring What Matters Most

Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Read More...

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Measure Twice, Cut Once
Marketing

Measure Twice, Cut Once

9y Robin Neifield

Measure Twice, Cut Once

When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad yo...

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Corporate Culture Dictates Big Data Value
Analytics

Corporate Culture Dictates Big Data Value

9y Jim Sterne

Corporate Culture Dictates Big Data Value

There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...

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IAB: 100% Viewability "Unreasonable"
Ad Industry Metrics

IAB: 100% Viewability "Unreasonable"

9y Yuyu Chen

IAB: 100% Viewability "Unreasonable"

The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...

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Using UTM Tags to Enhance Digital Marketing Strategies
Actionable Analysis

Using UTM Tags to Enhance Digital Marketing Strategies

9y Zac Martin

Using UTM Tags to Enhance Digital Marketing Strate...

Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...

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No Need for Rogue Mobile
Media

No Need for Rogue Mobile

9y Shannon E. Denison

No Need for Rogue Mobile

Mobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...

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Programmatic Continues to Grow Even as Challenges Linger
Media

Programmatic Continues to Grow Even as Challenges Linger

9y Ben Plomion

Programmatic Continues to Grow Even as Challenges ...

New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...

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Leveraging Beacons to Create Great In-Store Experiences – 10 Tips
Ecommerce

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

9y Michael Della Penna

Leveraging Beacons to Create Great In-Store Experi...

Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...

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10 Best Practices for Global Launches and Localization
Local

10 Best Practices for Global Launches and Localization

9y Kristin Kovner

10 Best Practices for Global Launches and Localiza...

In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...

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Evolving Mobile and Connected TV Inventory
Display Advertising

Evolving Mobile and Connected TV Inventory

9y Larry Allen

Evolving Mobile and Connected TV Inventory

Will digital media buyers opt for mobile or connected TV video inventory over display? Read More...

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Q&A: Tribune Publishing's Carolyn Shelby
Conference Coverage

Q&A: Tribune Publishing's Carolyn Shelby

9y Mel Carson

Q&A: Tribune Publishing's Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...

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The Convergence Assessment
Analytics

The Convergence Assessment

9y Marshall Sponder

The Convergence Assessment

Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...

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Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers
Acquisition

Documenting Content Marketing Delivers ROI Tracking Success for B2B Markete...

9y Jasmine Sandler

Documenting Content Marketing Delivers ROI Trackin...

If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...

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Is Blogging an Outdated Content Marketing Tactic?
Marketing

Is Blogging an Outdated Content Marketing Tactic?

10y Kevin Lee

Is Blogging an Outdated Content Marketing Tactic?

There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Read More...

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ROI: The Tough Questions
Acquisition

ROI: The Tough Questions

10y Chris Pile

ROI: The Tough Questions

There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...

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How to Plan a Social Media Strategy in 12 Steps
Social

How to Plan a Social Media Strategy in 12 Steps

10y Bob Cargill

How to Plan a Social Media Strategy in 12 Steps

It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put to...

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Does Facebook’s Atlas Solve the "Cookie Problem"?
Data insights

Does Facebook’s Atlas Solve the "Cookie Problem"?

10y Yuyu Chen

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...

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Enterprises: Fix These 3 Analytics Challenges Now
Actionable Analysis

Enterprises: Fix These 3 Analytics Challenges Now

10y Andrew Edwards

Enterprises: Fix These 3 Analytics Challenges Now

These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a w...

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Why Blogging Still Matters: Data, Distribution, and Ownership of Content
Actionable Analysis

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

10y Adam Singer

Why Blogging Still Matters: Data, Distribution, an...

Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...

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How to Write a Winning Marketing Plan
Asia

How to Write a Winning Marketing Plan

10y Ohad Hecht

How to Write a Winning Marketing Plan

As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...

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630% ROI: A Stat Worth Caring About [#CZLSF]
Conference Coverage

630% ROI: A Stat Worth Caring About [#CZLSF]

10y Kevin Gibbons

630% ROI: A Stat Worth Caring About [#CZLSF]

At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...

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Unruly Offers Nielsen Online Campaign Ratings Guarantee
Media

Unruly Offers Nielsen Online Campaign Ratings Guarantee

10y Greg Jarboe

Unruly Offers Nielsen Online Campaign Ratings Guar...

Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...

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