As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articlePR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...
View articleIt's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to ...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View articleThe Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
View articlePart three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleOmnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as ho...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleWith a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your result...
View articleA roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...
View articleBoston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleA recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
View articleWhere do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, h...
View articleMarketers - ask for more insights from your mobile ads. Read More...
View articleTop tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...
View articleIn order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...
View articleThese three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...
View articleTo understand the value of a given piece of content, we have to look at each stage separately. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleSetting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your obje...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
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