What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI.
Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience.
Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts.
If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization.