The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

7y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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How will Alibaba's removal of SCMP's paywall help it generate revenue?

Asia How will Alibaba's removal of SCMP's paywall help it generate revenue?

7y Sophie Loras

How will Alibaba's removal of SCMP's paywall help ...

Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...

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Why programmatic ad buying is more important than you think

Media Why programmatic ad buying is more important than you think

7y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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No Single Channel Excels in China as Consumer Touchpoints Expand

Asia No Single Channel Excels in China as Consumer Touchpoints Expand

7y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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The Meanings of Convergence

Analytics The Meanings of Convergence

8y Marshall Sponder

The Meanings of Convergence

Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...

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What Are the Signs of Convergence?

Analytics What Are the Signs of Convergence?

9y Marshall Sponder

What Are the Signs of Convergence?

If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...

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