Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...
View articleA lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...
View articleA year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...
View articleDespite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...
View articleClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
View articleThe Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articleYahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...
View articleThe Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...
View articleWhile discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...
View articleThe industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...
View articleThe trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleNow that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
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