Connected TV: The challenges and opportunities for marketers
Digital Advertising

Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Ad buying: a glossary of key terms and acronyms
Media

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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The reality of virtual reality
Media

The reality of virtual reality

8y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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Revisiting the ghosts of Christmas past: did these predictions hold true?
Insights

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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Fraud and viewability: could things be looking up?
Display Advertising

Fraud and viewability: could things be looking up?

8y Emily Alford

Fraud and viewability: could things be looking up?

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...

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How much do you know about Facebook video advertising?
Media

How much do you know about Facebook video advertising?

8y Yuyu Chen

How much do you know about Facebook video advertis...

ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...

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How can marketers combat the mobile ad viewability issue?
Media

How can marketers combat the mobile ad viewability issue?

8y Mike O'Brien

How can marketers combat the mobile ad viewability...

The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...

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Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?
Social

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guid...

9y Yuyu Chen

Is Kim Kardashian’s #CorrectiveAd Aligned with MR...

The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...

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IAB UK Provides Solutions to Five Major Industry Challenges
Marketing

IAB UK Provides Solutions to Five Major Industry Challenges

9y Yuyu Chen

IAB UK Provides Solutions to Five Major Industry C...

The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...

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Eyes Wide Open on Viewability
Asia

Eyes Wide Open on Viewability

9y Jonathan Mackenzie

Eyes Wide Open on Viewability

Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...

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Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies
Display Advertising

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

9y Mike O'Brien

Mobile Factors Into 54 Percent of Campaigns with V...

In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...

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Yahoo Allows Advertisers to Independently Validate Viewability and Fraud
Display Advertising

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

9y Yuyu Chen

Yahoo Allows Advertisers to Independently Validate...

Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...

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MRC Calls for Separation of Desktop and Mobile Viewability
Media

MRC Calls for Separation of Desktop and Mobile Viewability

9y Emily Alford

MRC Calls for Separation of Desktop and Mobile Vie...

The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...

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Industry Isn't Quite Ready for Mobile Measurement, Says MRC
Media

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

9y Mike O'Brien

Industry Isn't Quite Ready for Mobile Measurement,...

While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...

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How Will We Get to 100% Viewability? Hint: Don’t Settle
Display Advertising

How Will We Get to 100% Viewability? Hint: Don’t Settle

9y Eric Wheeler

How Will We Get to 100% Viewability? Hint: Don’t S...

The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...

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IAB: 100% Viewability "Unreasonable"
Ad Industry Metrics

IAB: 100% Viewability "Unreasonable"

9y Yuyu Chen

IAB: 100% Viewability "Unreasonable"

The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...

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If You’re Buying Viewable Impressions, Demand Time Slots
Media

If You’re Buying Viewable Impressions, Demand Time Slots

9y Guest

If You’re Buying Viewable Impressions, Demand Time...

Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...

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MRC to Issue Guidelines for Non-Human Traffic
Display Advertising

MRC to Issue Guidelines for Non-Human Traffic

10y Yuyu Chen

MRC to Issue Guidelines for Non-Human Traffic

The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...

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Understanding Our Own Growth: The Positive Influence of Verifying the View
Media

Understanding Our Own Growth: The Positive Influence of Verifying the View

10y Paul Bremer

Understanding Our Own Growth: The Positive Influen...

Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...

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MRC Approves Transaction on Viewable Impressions for Video Ads
Display Advertising

MRC Approves Transaction on Viewable Impressions for Video Ads

10y Yuyu Chen

MRC Approves Transaction on Viewable Impressions f...

Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...

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Yahoo Prime View Enables 100% Viewability on Display Ads
Display Advertising

Yahoo Prime View Enables 100% Viewability on Display Ads

10y Lisa Lacy

Yahoo Prime View Enables 100% Viewability on Displ...

The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...

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