New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.
This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform's plans to go beyond its 140-character limit.
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.