Why every major agency senior media buyer needs be fired. Read More...
View articleGoogle and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleFor insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Rea...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleYou may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleIn 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...
View articleIt might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...
View articleWe're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submissio...
View articleColumnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleAdmit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...
View articleWhat is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...
View articleAs the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...
View articleClassic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleColumnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came t...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleWhile it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...
View articleThe new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...
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