This is a roundup of new hires and promotions in the digital marketing industry during April of 2015.
Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying.
Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising.
This is a roundup of new hires and promotions in the digital marketing industry during April.
As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry.
Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively, while searches for "chocolate bacon cookies" are up over 7 percent year over year.
How its localization strategy has become a benchmark for P&G globally.
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.
Plus hiring news at About.com and Cake Group.
Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive.