Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal.
Groupon Hong Kong's display campaign drove sales using new production tool.
The worldwide agency is partnering with the DG-owned digital ad management firm.
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
The partnership could form basis of a global advertising delivery system for TV and web ads.
Consider these five factors when planning and buying online ads in China.
Addition could help bring scale to exchange advertisers looking to buy cross-platform.
Eyewonder was sold to Limelight in 2009 for more than $40 million more.
The different definitions of dynamic advertising and how you can start planning your campaigns.
Companies aim to build the streamlined cross-media platform of the future.