Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China
Asia

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

11y Adaline Lau

Tencent and DG Mediamind: Third-Party Ad Serving G...

Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...

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Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store
Asia

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

11y Adaline Lau

Groupon Display Ads Raised Sales by 30 Percent; Un...

Groupon Hong Kong's display campaign drove sales using new production tool. Read More...

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Omnicom Makes Global Cross-Platform Play With MediaMind
Display Advertising

Omnicom Makes Global Cross-Platform Play With MediaMind

12y Matt Kapko

Omnicom Makes Global Cross-Platform Play With Medi...

The worldwide agency is partnering with the DG-owned digital ad management firm. Read More...

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Special Treatment for Olympics Brands In MediaMind's Digital War Room
Display Advertising

Special Treatment for Olympics Brands In MediaMind's Digital War Room

12y Matt Kapko

Special Treatment for Olympics Brands In MediaMind...

DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...

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MediaMind 24/7 Partnership Could Lead to TV Integration
Media

MediaMind 24/7 Partnership Could Lead to TV Integration

12y Susan Kuchinskas

MediaMind 24/7 Partnership Could Lead to TV Integr...

The partnership could form basis of a global advertising delivery system for TV and web ads. Read More...

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China Internet Advertising 101
Asia

China Internet Advertising 101

12y Karen Ho

China Internet Advertising 101

Consider these five factors when planning and buying online ads in China. Read More...

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DoubleClick Exchange Adds AdMob for In-App Inventory
Display Advertising

DoubleClick Exchange Adds AdMob for In-App Inventory

12y Kate Kaye

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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DG Buys EyeWonder, Second Ad Tech Grab This Summer
Display Advertising

DG Buys EyeWonder, Second Ad Tech Grab This Summer

13y Kate Kaye

DG Buys EyeWonder, Second Ad Tech Grab This Summer

Eyewonder was sold to Limelight in 2009 for more than $40 million more. Read More...

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Deciphering Dynamic Advertising
Media

Deciphering Dynamic Advertising

13y Tessa Wegert

Deciphering Dynamic Advertising

The different definitions of dynamic advertising and how you can start planning your campaigns. Read More...

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TV Ad Firm Buys MediaMind, Formerly Eyeblaster
Media

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

13y Kate Kaye

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

Companies aim to build the streamlined cross-media platform of the future. Read More...

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The Impact of Display on Search
Asia

The Impact of Display on Search

13y Guest

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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The Impact of Display on Search
Search

The Impact of Display on Search

13y Julie Batten

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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The FAQ on Frequency Caps
Media

The FAQ on Frequency Caps

13y Tessa Wegert

The FAQ on Frequency Caps

Are numerous impressions a necessity? Read More

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The Trouble With Cookies Persists
Media

The Trouble With Cookies Persists

13y Tessa Wegert

The Trouble With Cookies Persists

A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Read More...

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How to Get Your Boss Excited About Analytics
Analytics

How to Get Your Boss Excited About Analytics

13y Patrick Tam

How to Get Your Boss Excited About Analytics

To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...

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