Mercedes-Benz and Myer share their secrets for winning holiday content

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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Ads of the month: Asia style! Localizing in Wonderfilled ways

Ads of the month: Asia style! Localizing in Wonderfilled ways

8y Sophie Loras

Ads of the month: Asia style! Localizing in Wonder...

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...

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How to Develop Your Own Powerful Online Brand

How to Develop Your Own Powerful Online Brand

9y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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McDonald's, Nike, Sprint Among March Madness Ad Winners

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Acura Targets Millennials With Musical Tumblr Campaign

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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Brands Take to Twitter to Cross-Promote During Super Bowl

Brands Take to Twitter to Cross-Promote During Super Bowl

9y Emily Alford

Brands Take to Twitter to Cross-Promote During Sup...

During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...

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Real-Time Advertising a Staple of the Super Bowl

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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ClickZ's Super Bowl XLIX Ad Preview

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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Marketing Electric Cars in China

Marketing Electric Cars in China

9y Ge Yan

Marketing Electric Cars in China

In China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...

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Mobile Commerce in Asia Continues to Zig as the World Zags

Mobile Commerce in Asia Continues to Zig as the World Zags

10y Andy Radovic

Mobile Commerce in Asia Continues to Zig as the Wo...

The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...

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Mercedes Engines Roar in ‘Sound With Power’ Mashups

Mercedes Engines Roar in ‘Sound With Power’ Mashups

10y Lisa Lacy

Mercedes Engines Roar in ‘Sound With Power’ Mashup...

The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...

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Mercedes Taps Spotify to Seek Corporate Rockstars

Mercedes Taps Spotify to Seek Corporate Rockstars

11y Adaline Lau

Mercedes Taps Spotify to Seek Corporate Rockstars

The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...

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Nike Gears Customized Shoe Campaign to Instagram Users

Nike Gears Customized Shoe Campaign to Instagram Users

11y Mary Lisbeth D'Amico

Nike Gears Customized Shoe Campaign to Instagram U...

Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...

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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

11y Greg Jarboe

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Win...

Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...

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ClickZ's Super Bowl XLVII Preview

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Igniting the Social Graph: How to Create More Meaningful Brand Experiences

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

12y Vincent Teo

Igniting the Social Graph: How to Create More Mean...

Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Read More...

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Mobile Social: The Importance of Being There

Mobile Social: The Importance of Being There

13y Dave Evans

Mobile Social: The Importance of Being There

As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Read More...

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Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]

13y Christopher Heine

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins...

Marketing VP Steve Cannon talks social media marketing at NYIAS. Read More...

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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

13y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Mercedes-Benz Rides Twitter to Super Bowl

Mercedes-Benz Rides Twitter to Super Bowl

13y Christopher Heine

Mercedes-Benz Rides Twitter to Super Bowl

First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Read More...

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Mercedes Throttles up Social Contest for Super Bowl

Mercedes Throttles up Social Contest for Super Bowl

13y Christopher Heine

Mercedes Throttles up Social Contest for Super Bow...

Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...

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