Measuring metaverse success without traditional identity resolution capabilities
Metaverse

Measuring metaverse success without traditional identity resolution capabil...

1y Jason Alan Snyder

Measuring metaverse success without traditional id...

The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...

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Overcoming Web3 skepticism to reap early adopter rewards
Web3

Overcoming Web3 skepticism to reap early adopter rewards

1y Benjamin Broomfield

Overcoming Web3 skepticism to reap early adopter r...

Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early...

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The omnipresent owl: How Duolingo propelled its mascot to the metaverse
Metaverse

The omnipresent owl: How Duolingo propelled its mascot to the metaverse

2y Benjamin Broomfield

The omnipresent owl: How Duolingo propelled its ma...

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...

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How Honda used Twitch to drive its audience to the Metaverse
Case Study

How Honda used Twitch to drive its audience to the Metaverse

2y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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