5 tips for measuring consumer attention in advertising
Digital Advertising

5 tips for measuring consumer attention in advertising

3y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics

Fool’s gold – Leaving behind “match rate” as a success metric for identity

3y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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The pros and cons of different attention metrics
Analytics

The pros and cons of different attention metrics

4y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

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The growing culture of marketing experimentation
Actionable Analysis

The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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8 SaaS metrics and KPIs every company should track
Analytics

8 SaaS metrics and KPIs every company should track

4y Mindaugas Skurvydas

8 SaaS metrics and KPIs every company should track

Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read More...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

4y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Start predicting intent at any moment in the customer journey
Customer journey

Start predicting intent at any moment in the customer journey

6y Brian Solis

Start predicting intent at any moment in the custo...

To drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser
Digital Advertising

Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne K...

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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Breaking down silos with the metrics that matter
Analytics

Breaking down silos with the metrics that matter

6y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Ecommerce

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional ...

6y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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The 4 key metrics to a successful email
Analytics

The 4 key metrics to a successful email

7y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

7y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Filling in the data gaps: How content can be used as a tool for targeting audiences
Analyzing Customer Data

Filling in the data gaps: How content can be used as a tool for targeting a...

8y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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Programmatic 101: Everything you need to know but were too afraid to ask
Asia

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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The present and future of online video ads
Media

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Are you an analytics leader, student, or skeptic?
Analytics

Are you an analytics leader, student, or skeptic?

8y Adam Singer

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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Eight best practices for your native advertising strategy
Display Advertising

Eight best practices for your native advertising strategy

8y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Why e-commerce brands need native apps
Mobile

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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How can publishers use analytics data to save themselves?
Analytics

How can publishers use analytics data to save themselves?

8y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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Five ways to overcome the media buyer blues
Media

Five ways to overcome the media buyer blues

8y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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Cracking the code: CMOs, measurement, and metrics
Analytics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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6 steps to building a long-term digital strategy to support business goals
Asia

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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How to deliver tangible results on social media
Asia

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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