One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to effectively implement one.