DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.
Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps.
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.
In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts.
In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value.
Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best.
The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform.
These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing.