How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to effectively implement one.
DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.
Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps.
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.
In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts.
In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.