Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleThe number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...
View articleThere are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleThe new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of th...
View articleBy using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...
View articleNielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
View articleThis is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read...
View articleExcel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...
View articleBrands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...
View articleNow that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...
View articleSocial proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleGoogle Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Read More...
View articleBrands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels...
View articleThere are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Read More...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
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