Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleThe Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental sh...
View articleLike a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planni...
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View articleA simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bi...
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View articleThis emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...
View articleBoston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleAs a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian co...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleSEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weed...
View articleOur job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...
View articleConsider these four ways to use search in your social media marketing. Read More...
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View articleWhile there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Read More...
View articleIt's time the industry paid attention to these six signs. Read More...
View articleHaving a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Read More...
View articleAn approach for marketers to track, measure, and analyse their visitors' journeys. Read More...
View articleMeasuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...
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