Augmented reality ads are here. Is your brand ready?
AR & VR

Augmented reality ads are here. Is your brand ready?

6y Emily Alford

Augmented reality ads are here. Is your brand read...

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...

View article
Retargeting gets credit for sales that would have happened organically, say 83% of marketers
Digital Advertising

Retargeting gets credit for sales that would have happened organically, say...

6y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

View article
Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

View article
Get the latest analysis and reports delivered to your inbox daily
What makes China ripe for virtual reality?
Asia

What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

View article
How China's 100 million tourists are reshaping marketing strategies
Asia

How China's 100 million tourists are reshaping marketing strategies

8y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

View article