9 Things to Consider Before Starting a Blog

9 Things to Consider Before Starting a Blog

9y Angie Pascale

9 Things to Consider Before Starting a Blog

These nine tips can help you revamp your brand's blog or start one from scratch. Read More...

View article
Chinese Government Cracks Down on Fake Social Accounts

Chinese Government Cracks Down on Fake Social Accounts

9y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

View article
Tumblr Expands Ad Presence on Yahoo

Tumblr Expands Ad Presence on Yahoo

10y Yuyu Chen

Tumblr Expands Ad Presence on Yahoo

The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
5 Quick Fixes for Brand Blogs

5 Quick Fixes for Brand Blogs

10y Tessa Wegert

5 Quick Fixes for Brand Blogs

Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...

View article
China's Weibo Could Go Public at a Deflated Price

China's Weibo Could Go Public at a Deflated Price

10y Yuyu Chen

China's Weibo Could Go Public at a Deflated Price

China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...

View article
Viacom and Tumblr Partner to Create Co-Branded Campaigns

Viacom and Tumblr Partner to Create Co-Branded Campaigns

10y Lisa Lacy

Viacom and Tumblr Partner to Create Co-Branded Cam...

The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...

View article
5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

13y Rudi Leung

5 Reasons Why Marketers Should Be A Weibo-er (Micr...

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...

View article
Are You Using Microblogs and Mobile Apps to Engage Consumers?

Are You Using Microblogs and Mobile Apps to Engage Consumers?

13y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

View article
5 Reasons Why Sina Weibo Is Different From Twitter

5 Reasons Why Sina Weibo Is Different From Twitter

13y Rudi Leung

5 Reasons Why Sina Weibo Is Different From Twitter

In the world of microblogging, not all 140 characters are created equal. Read More...

View article
China: Digital Marketing Trends for 2011

China: Digital Marketing Trends for 2011

13y James Wu

China: Digital Marketing Trends for 2011

Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...

View article
Where Are You? 3D Positioning of Social Marketing

Where Are You? 3D Positioning of Social Marketing

13y James Wu

Where Are You? 3D Positioning of Social Marketing

Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...

View article
What China's Booming Microblogs Mean for Marketers

What China's Booming Microblogs Mean for Marketers

13y James Wu

What China's Booming Microblogs Mean for Marketers

To begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...

View article