These nine tips can help you revamp your brand's blog or start one from scratch. Read More...
View articleDigital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleThe blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleChina's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...
View articleThe campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...
View articleBrand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...
View articleWhile microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...
View articleIn the world of microblogging, not all 140 characters are created equal. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleTo begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...
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