These nine tips can help you revamp your brand's blog or start one from scratch.
Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data.
The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy?
Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge.
China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion.
The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom.
Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider.
While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms.
In the world of microblogging, not all 140 characters are created equal.
Microblogging, product placement, and location-based services are going to be some of the big trends for this year.