With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.
In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful.
Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approved campaign using crowd sourced video.
Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost?
Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering.
Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality.
Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper."
As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains.
Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps.