Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Digital Leaders Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Q&A with Microsoft's Noël Reilly: Data, discovery, customer-first mindset

Search Marketing Q&A with Microsoft's Noël Reilly: Data, discovery, customer-first mindset

5y Kimberly Collins

Q&A with Microsoft's Noël Reilly: Data, discovery,...

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry tren...

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Is Google leading the image recognition engine race?

Emerging Technology Is Google leading the image recognition engine race?

5y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

5y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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What makes Airbnb an exceptional email marketer

Email & Automation What makes Airbnb an exceptional email marketer

5y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

Marketing Technology Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

5y Tessa Judge

Martech news roundup: Marketo partnerships, new Li...

Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...

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Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Strategy & Leadership Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

5y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

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Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

Marketing Technology Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

5y Tessa Judge

Martech news roundup: Facebook's Ad Library, Googl...

Roundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...

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Super Bowl ads cost millions of dollars. Are they worth it?

Strategy & Leadership Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

Marketing Technology Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

5y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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Socially assistive robots: Will robots of the future take care of us?

Deep learning Socially assistive robots: Will robots of the future take care of us?

5y Robin Sherwood

Socially assistive robots: Will robots of the futu...

IBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...

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Alphabet beats earning expectations. What’s next for Google?

Ecommerce & Sales Alphabet beats earning expectations. What’s next for Google?

6y Tereza Litsa

Alphabet beats earning expectations. What’s next f...

Alphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...

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3 examples of technology disrupting marketing

Strategy & Leadership 3 examples of technology disrupting marketing

6y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

AI & Automation A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

6y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

6y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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[Report] The Past, Present, and Future of Speech Recognition Technology

Emerging Technology [Report] The Past, Present, and Future of Speech Recognition Technology

6y Sam Lawson

[Report] The Past, Present, and Future of Speech R...

In our latest report, we cover the surprising history of speech recognition technology evaluating the current landscape (Amazon, Google, Apple, Micros...

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Personalized video and the future of marketing

Content Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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How 4 travel brands are using AI for a better experience

AI & Automation How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

6y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

6y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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A matter of trust: What are you doing with my data?

Strategy & Leadership A matter of trust: What are you doing with my data?

6y Mike O'Brien

A matter of trust: What are you doing with my data...

Tech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands...

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Artificial intelligence in action: 5 brands brilliantly executing AI

Artificial intelligence in action: 5 brands brilliantly executing AI

6y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Meet the eight B2B brands excelling at LinkedIn

Meet the eight B2B brands excelling at LinkedIn

8y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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APAC to overtake North America as world’s biggest digital ad market

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

The Digital Arms Race in San Francisco: New speakers, new formats, new events

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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