What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.
The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a report from Strategy Analytics.
ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new event.
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first makeover.