Will Twitter's Backgrounds Contain Ads?
Display Advertising

Will Twitter's Backgrounds Contain Ads?

9y Mike O'Brien

Will Twitter's Backgrounds Contain Ads?

On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...

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The End of the Independent Web Might Be Caused By Readers
Media

The End of the Independent Web Might Be Caused By Readers

9y Chris Crawfurd

The End of the Independent Web Might Be Caused By ...

While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...

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Digital Marketing People on the Move: June 2015 Roundup
Marketing

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Unlock More Volume with Broad Match
Paid Search

Unlock More Volume with Broad Match

9y Jon Mette

Unlock More Volume with Broad Match

A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...

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Microsoft Tops LinkedIn’s List of Top 10 Global Brands
Social

Microsoft Tops LinkedIn’s List of Top 10 Global Brands

9y Yuyu Chen

Microsoft Tops LinkedIn’s List of Top 10 Global Br...

Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...

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5 Ways to Keep Your Brand on Their Minds
Marketing

5 Ways to Keep Your Brand on Their Minds

9y Kevin Lee

5 Ways to Keep Your Brand on Their Minds

Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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YouTube Moves Back Into Gaming With Twitch Replica
Marketing

YouTube Moves Back Into Gaming With Twitch Replica

9y Yuyu Chen

YouTube Moves Back Into Gaming With Twitch Replica

YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...

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Why We Need More Women in Tech
Marketing

Why We Need More Women in Tech

9y Alan Cutter

Why We Need More Women in Tech

Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...

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Brands Fight Ad Blindness With Interactive Experiences
Media

Brands Fight Ad Blindness With Interactive Experiences

9y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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Uber Partners With Foursquare to Combine Local Search and Transportation
Local

Uber Partners With Foursquare to Combine Local Search and Transportation

9y Emily Alford

Uber Partners With Foursquare to Combine Local Sea...

Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Facebook Becomes the Fastest Growing Global Media Company
Data insights

Facebook Becomes the Fastest Growing Global Media Company

9y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

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Why New Microsoft Office Integrations Could Be a Boon for E-Commerce
Marketing

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

9y Himanshu Sareen

Why New Microsoft Office Integrations Could Be a B...

Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...

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Marketing Departments to Move Majority of Apps to Cloud in 2 Years
Marketing

Marketing Departments to Move Majority of Apps to Cloud in 2 Years

9y Lee Bell

Marketing Departments to Move Majority of Apps to ...

Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...

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12 Social Media Posts That Are Funnier Than Yours
Social

12 Social Media Posts That Are Funnier Than Yours

9y Bob Cargill

12 Social Media Posts That Are Funnier Than Yours

Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness
Marketing

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

9y Emily Alford

SXSW 2015: Mazda Focuses on Community to Generate ...

Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...

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The OS Car Wars
Automotive

The OS Car Wars

9y Chris Copeland

The OS Car Wars

Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...

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Mountain Dew Illustrates the Virtual Reality Trend
Marketing

Mountain Dew Illustrates the Virtual Reality Trend

9y Mike O'Brien

Mountain Dew Illustrates the Virtual Reality Trend

As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...

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Content for All – Why Video Is the Great Brand Equalizer
Media

Content for All – Why Video Is the Great Brand Equalizer

9y Tessa Wegert

Content for All – Why Video Is the Great Brand Equ...

No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...

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#SESLON: Consistency Is Key for Optimizing Marketing
Conference Coverage

#SESLON: Consistency Is Key for Optimizing Marketing

9y Mike O'Brien

#SESLON: Consistency Is Key for Optimizing Marketi...

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego...

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Google, Microsoft, and Amazon Pay to Unblock Ads
Display Advertising

Google, Microsoft, and Amazon Pay to Unblock Ads

9y Chris Merriman

Google, Microsoft, and Amazon Pay to Unblock Ads

The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Read More...

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ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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Big Data and the CMO: Only the Tech-Savvy Survive
Data insights

Big Data and the CMO: Only the Tech-Savvy Survive

9y Emily Alford

Big Data and the CMO: Only the Tech-Savvy Survive

As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...

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Microsoft Opens Up Advertising on MSN Apps
Media

Microsoft Opens Up Advertising on MSN Apps

9y Mike O'Brien

Microsoft Opens Up Advertising on MSN Apps

Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise ...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Facebook Drops Microsoft's Bing to Do Its Own Search Thing
Social

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

9y Chris Merriman

Facebook Drops Microsoft's Bing to Do Its Own Sear...

Facebook's relationship status with Microsoft's Bing has changed to "it's complicated." Read More...

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