Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely. Read More...
View articleThe time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...
View articleU.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...
View articleA marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...
View articleBrands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleThe newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleWhile the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited f...
View articleMicrosoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...
View articleExcel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
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