Is Microsoft Pulling the Plug on Advertising?
Marketing

Is Microsoft Pulling the Plug on Advertising?

9y Larry Kim

Is Microsoft Pulling the Plug on Advertising?

Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely. Read More...

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The Importance of Identifying Friction and Innovating Against It
Marketing

The Importance of Identifying Friction and Innovating Against It

9y Chris Copeland

The Importance of Identifying Friction and Innovat...

The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...

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Turning Dialect Into Data
Data insights

Turning Dialect Into Data

9y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Bing Ads Improves Speed, Bidding, and Targeting
Paid Search

Bing Ads Improves Speed, Bidding, and Targeting

9y Mike O'Brien

Bing Ads Improves Speed, Bidding, and Targeting

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...

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The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs
Data insights

The Home Page Is Dead and Microsites Are the Future - What That Means for N...

10y Jennifer Wolfe

The Home Page Is Dead and Microsites Are the Futur...

Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?
Display Advertising

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform...

10y Mike O'Brien

Will Microsoft's Acquistion of Minecraft Lead to A...

The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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Bing Ads Enhances Geo-Targeting and Ad Scheduling
Display Advertising

Bing Ads Enhances Geo-Targeting and Ad Scheduling

10y Lisa Raehsler

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...

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How Can Marketers Leverage the Features in Microsoft’s New MSN?
Marketing

How Can Marketers Leverage the Features in Microsoft’s New MSN?

10y Greg Jarboe

How Can Marketers Leverage the Features in Microso...

The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network
Analytics

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

10y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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Voice Search – and You Thought "Auto Correct" Was Bad
Local

Voice Search – and You Thought "Auto Correct" Was Bad

10y Gregg Stewart

Voice Search – and You Thought "Auto Correct" Was ...

A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...

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Kimpton Hotels Uses CRM to Confer Karma on Guests
Marketing

Kimpton Hotels Uses CRM to Confer Karma on Guests

10y Susan Kuchinskas

Kimpton Hotels Uses CRM to Confer Karma on Guests

Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...

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Welcome to the Age of Multiscreen Storytelling
Display Advertising

Welcome to the Age of Multiscreen Storytelling

10y Tessa Wegert

Welcome to the Age of Multiscreen Storytelling

Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...

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Digital Marketing People on the Move: July 2014 Roundup
Marketing

Digital Marketing People on the Move: July 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: July 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July. Read More...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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Microsoft and Salesforce Union: Does It Hurt Small Businesses?
Automation

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

10y Ramon Ray

Microsoft and Salesforce Union: Does It Hurt Small...

While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited f...

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Microsoft: Who Cares?
Marketing

Microsoft: Who Cares?

10y Andrew Edwards

Microsoft: Who Cares?

Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...

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SEO Number Crunching – 5 Great Excel Features
Search

SEO Number Crunching – 5 Great Excel Features

10y Crispin Sheridan

SEO Number Crunching – 5 Great Excel Features

Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...

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Your Job Is Impossible
Analytics

Your Job Is Impossible

10y Jim Sterne

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...

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Digital Marketing People on the Move: June 2014 Roundup
Marketing

Digital Marketing People on the Move: June 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Foursquare to Charge for Location-Based Data
Social

Foursquare to Charge for Location-Based Data

10y Yuyu Chen

Foursquare to Charge for Location-Based Data

The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?
Display Advertising

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

10y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

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Microsoft-Owned Outlook Expands Ad Presence to Hong Kong
Asia

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

10y Yuyu Chen

Microsoft-Owned Outlook Expands Ad Presence to Hon...

Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...

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Microsoft Tops LinkedIn's List of Most Influential Tech Brands
Data insights

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

10y Yuyu Chen

Microsoft Tops LinkedIn's List of Most Influential...

The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...

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Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?
Data insights

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the F...

10y Jennifer Wolfe

Brand Sponsored Content via New gTLDs as Channels ...

With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...

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Microsoft Promises No Targeted Advertising With Updated Privacy Policy
Display Advertising

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

10y Dave Neal

Microsoft Promises No Targeted Advertising With Up...

In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...

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Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?
Analytics

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

10y Lisa Lacy

Could the Microsoft-Salesforce Partnership Signal ...

The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...

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Is "Made for Digital" the Future of Video?
Marketing

Is "Made for Digital" the Future of Video?

10y Tessa Wegert

Is "Made for Digital" the Future of Video?

The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...

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