While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blockers, that could potentially change.
A roundup of new hires and promotions in the digital marketing industry during June.
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience.
Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands.
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach.
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch.
Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right.
Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration.
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft and local cab services.