comScore: AOL Climbs to Second Place in Online Video Content Ranking
Media

comScore: AOL Climbs to Second Place in Online Video Content Ranking

11y Idris Nagri

comScore: AOL Climbs to Second Place in Online Vid...

AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...

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Skype to Roll Out Rich Media and Android Advertising
Marketing

Skype to Roll Out Rich Media and Android Advertising

11y Idris Nagri

Skype to Roll Out Rich Media and Android Advertisi...

Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...

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PowerMap: Excel Charting Plus Bing Maps on Steroids
Paid Search

PowerMap: Excel Charting Plus Bing Maps on Steroids

11y Idris Nagri

PowerMap: Excel Charting Plus Bing Maps on Steroid...

Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...

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What's the Impact of gTLDs on Social Media?
Data insights

What's the Impact of gTLDs on Social Media?

11y Idris Nagri

What's the Impact of gTLDs on Social Media?

Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...

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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Marketing

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

11y Idris Nagri

Ad Networks and Major Tech Companies Adopt Anti-Pi...

The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...

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Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Search

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

11y Idris Nagri

Bing & Yahoo Advertisers Integrated in Windows 8.1...

Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...

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Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
Asia

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

11y Idris Nagri

Cadreon Expands in Asia; Microsoft and Cathay Amon...

IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...

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Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World
Media

Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World

11y Melanie White

Cannes 2013 Video: Microsoft - Reaching Consumers ...

ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consu...

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Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development
Media

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Develo...

11y Melanie White

Cannes 2013 Video: Skype Growth Soars as Native Ad...

ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...

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Understanding Digital Customer Engagement on a Physical Level
Analytics

Understanding Digital Customer Engagement on a Physical Level

11y Idris Nagri

Understanding Digital Customer Engagement on a Phy...

How we can measure physical interaction to better understand customer attention. Read More...

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Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads
Marketing

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual ...

11y Idris Nagri

Cannes Lions 2013: Microsoft Introduces Panoramic ...

Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the...

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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Media

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

11y Andrew Solmssen

The Ultimate Trojan Horse: Game Boxes Take Enterta...

Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...

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Mobility and User Intent: Clear Pathways
Data insights

Mobility and User Intent: Clear Pathways

11y Andrea Fishman

Mobility and User Intent: Clear Pathways

Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...

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Cannes Lions 2013 Preview: What's the Word on the Croisette?
Marketing

Cannes Lions 2013 Preview: What's the Word on the Croisette?

11y Melanie White

Cannes Lions 2013 Preview: What's the Word on the ...

With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thou...

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Get More Bang for Your Buck With Native Video Apps
Media

Get More Bang for Your Buck With Native Video Apps

11y Idris Nagri

Get More Bang for Your Buck With Native Video Apps

Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...

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VIDEO: An Interview With Omnicom Digital and Critical Mass
Marketing

VIDEO: An Interview With Omnicom Digital and Critical Mass

11y Melanie White

VIDEO: An Interview With Omnicom Digital and Criti...

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass....

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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
Search

Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

11y Rosalie Marshall

Yahoo Attempts to Exit Microsoft Search Deal for G...

Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Read More...

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Spotlight on John Gagnon, Bing Ads' Evangelist
Agency Spotlight

Spotlight on John Gagnon, Bing Ads' Evangelist

11y Melanie White

Spotlight on John Gagnon, Bing Ads' Evangelist

An interview with the Bing Ads evangelist for small businesses. Read More...

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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Marketing

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

11y Idris Nagri

Microsoft Advertising Defines the 4 Pathways to Mu...

Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...

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Facebook Acquires Atlas Advertising Suite From Microsoft
Marketing

Facebook Acquires Atlas Advertising Suite From Microsoft

11y Idris Nagri

Facebook Acquires Atlas Advertising Suite From Mic...

Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...

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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Agency Spotlight

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

11y Idris Nagri

Razorfish and Delta Reveal First Collaborative Win...

Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...

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SES London Keynote: Evolving Web Requires Context, Identity
Conference Coverage

SES London Keynote: Evolving Web Requires Context, Identity

11y Idris Nagri

SES London Keynote: Evolving Web Requires Context,...

Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user,...

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Is Facebook Still a Web First, Mobile Later Company?
Media

Is Facebook Still a Web First, Mobile Later Company?

11y Idris Nagri

Is Facebook Still a Web First, Mobile Later Compan...

With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...

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Xbox NUads Show High Engagement With Polls
Marketing

Xbox NUads Show High Engagement With Polls

11y Idris Nagri

Xbox NUads Show High Engagement With Polls

Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...

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ComScore Study Reveals Online Searches Hit 17 Billion in November
Ad Industry Metrics

ComScore Study Reveals Online Searches Hit 17 Billion in November

11y Idris Nagri

ComScore Study Reveals Online Searches Hit 17 Bill...

November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...

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Could Atlas Make Facebook a Media Powerhouse?
Social

Could Atlas Make Facebook a Media Powerhouse?

11y Idris Nagri

Could Atlas Make Facebook a Media Powerhouse?

Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...

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Touchscreens Are the New Desktop
Marketing

Touchscreens Are the New Desktop

11y Sean Carton

Touchscreens Are the New Desktop

Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...

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