Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns
Marketing

Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns

12y Matt Kapko

Microsoft Lines Up 30 Brands for Windows 8 Ads in ...

Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...

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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Marketing

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

12y Kate Kaye

Microsoft’s Default Do Not Track Barely Discussed ...

Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...

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ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Data insights

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

12y Susan Kuchinskas

ANA Harshes Microsoft’s Windows 8 High With Do-Not...

The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...

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Hotmail Disappears - Now What?
Asia

Hotmail Disappears - Now What?

12y Jonas Blanck

Hotmail Disappears - Now What?

Outlook.com may impact your email campaigns in two ways. Read More...

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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Data insights

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Need...

12y Mike Grehan

Note to FTC: Google Satisfies Information Needs Wa...

Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...

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Microsoft: Solution Studio Is 'Definitely Not An Agency'
Agency Spotlight

Microsoft: Solution Studio Is 'Definitely Not An Agency'

12y Matt Kapko

Microsoft: Solution Studio Is 'Definitely Not An A...

Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...

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Microsoft to Open First Marketing Agency in San Francisco
Agency Spotlight

Microsoft to Open First Marketing Agency in San Francisco

12y Matt Kapko

Microsoft to Open First Marketing Agency in San Fr...

The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Read More...

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Bing Wants to Be Big Search Engine on Campus
Search

Bing Wants to Be Big Search Engine on Campus

12y Kate Kaye

Bing Wants to Be Big Search Engine on Campus

Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...

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Microsoft Renames AdCenter Bing Ads
Paid Search

Microsoft Renames AdCenter Bing Ads

12y Rosalie Marshall

Microsoft Renames AdCenter Bing Ads

Microsoft and Yahoo rename advertising activities under a collective brand name. Read More...

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Microsoft Bing Goes Toe-to-Toe Against Google
Paid Search

Microsoft Bing Goes Toe-to-Toe Against Google

12y Thom Craver

Microsoft Bing Goes Toe-to-Toe Against Google

Microsoft is on a quest to change perception about Bing in a challenge to Google. Read More...

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Why IE's Do Not Track Default Setting Is Bad News for Advertisers
Marketing

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

12y Jeff Lerner

Why IE's Do Not Track Default Setting Is Bad News ...

How changes in private browsing settings may affect remarketing campaigns. Read More...

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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Asia

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

12y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

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Microsoft Signals Commitment to Do Not Track by Default
Data insights

Microsoft Signals Commitment to Do Not Track by Default

12y Kate Kaye

Microsoft Signals Commitment to Do Not Track by De...

Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...

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Google Takes 'Top Global Brand' Title from Apple [Study]
Media

Google Takes 'Top Global Brand' Title from Apple [Study]

12y Search Engine Watch

Google Takes 'Top Global Brand' Title from Apple [...

Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....

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Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft
Media

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

12y Matt Kapko

Chrysler Revs Fiat for Multi-Screen Campaign with ...

Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

12y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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Apps Move Into Automotive
Media

Apps Move Into Automotive

12y Andrew Solmssen

Apps Move Into Automotive

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Read More...

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Microsoft Spurs New Class of Ads for Surface Tablets
Media

Microsoft Spurs New Class of Ads for Surface Tablets

12y Matt Kapko

Microsoft Spurs New Class of Ads for Surface Table...

Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing. Read More...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Media

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

12y Susan Kuchinskas

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Marketing

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

12y Daniel Mickens

Marketing News Roundup: Pernod Ricard, XL Marketin...

Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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Microsoft Do Not Track Move Stuns Privacy Partners
Search

Microsoft Do Not Track Move Stuns Privacy Partners

12y Kate Kaye

Microsoft Do Not Track Move Stuns Privacy Partners

Conspiracy theories rise, Firefox browser maker dislikes default DNT move. Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Negotiating the Best Deal for Online Ad Inventory
Media

Negotiating the Best Deal for Online Ad Inventory

12y Darren Yan

Negotiating the Best Deal for Online Ad Inventory

How should advertisers react to this new entrant in an already crowded display advertising space? Read More...

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The Mobile Way Of Life
Asia

The Mobile Way Of Life

12y Vincent Teo

The Mobile Way Of Life

The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility? Read More...

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Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

12y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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Digital Mad Men: A ClickZ Series
Marketing

Digital Mad Men: A ClickZ Series

12y Joan Voight

Digital Mad Men: A ClickZ Series

The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Read More...

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Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Marketing

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

12y Joan Voight

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

Finch felt like "god's messenger" of digital measurement and data. Read More...

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