Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole year.
Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.
Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.
With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.